Spotlight product deep dive: Find, engage, and convert leads with Marketing Hub Enterprise

New features like Lookalike Lists, Journey Automation, and Multi-Account Management help advanced marketers move fast and drive growth

It’s a challenging time to be a marketer. AI is reshaping how you find and engage audiences; traditional automation tools are struggling to keep up with the changing buyer journey; and growing teams need scalable solutions to maintain productivity across businesses. 

“Marketers need tools that adapt as quickly as the landscape changes,” said Angela DeFranco, VP Product and GM of Marketing Hub at HubSpot. “This is easier said than done for marketers dealing with complex buyer journeys and multiple businesses. Our new features for Marketing Hub Enterprise help teams solve their core challenges head-on so they can reach the right audiences with campaigns that actually convert, all while scaling their efforts across businesses.”

HubSpot is introducing three new powerful features for Marketing Hub Enterprise.

Lookalike Lists finds new customers based on the ones you already have

An overview of Lookalike Lists, powered by Breeze

Lookalike Lists helps marketers find more ideal customers from existing contacts. Breeze, our AI, analyzes lists in your Smart CRM to identify contacts who share similar attributes and actions to your best customers, creating a brand new list of high-potential prospects that you can use in campaigns.

Journey Automation creates personalized journeys that meet the demands of today’s buyers

Emma Goldborne, Senior Product Manager, introduces Journey Automation

With the Journey Builder, marketers can easily build automated, multi-stage customer journeys that adapt to individual behaviors. Journey Analytics offers real-time reporting to see where leads are dropping from your funnel. And Journey Governance helps marketing teams work together with the right permissions and oversight.

“With Marketing Hub Enterprise, our database has grown over 300% in just two years,” said Whitney Hallock, Director of Marketing and Experience, Angel City Football Club. “Now, using Journey Automation, we can now engage fans within 48 hours of attending a game—at the exact moment they’re most likely to purchase their next ticket or merchandise. Even as our database continues to expand by 300 to 350 new fans each week, we’re able to consistently deliver the seamless, personalized experience our fans expect in a competitive sports market like Los Angeles.”

Multi-Account Management makes it simple to scale assets and operations across businesses

Jake Leonard, Group Product Manager, introduces Multi-Account Management

Multi-Account Management helps businesses manage multiple accounts from a single HubSpot organization through copied assets, mirrored customer data, and centralized management. With Asset Copying, marketers can share high-performing assets across businesses for faster execution. Data Mirroring helps marketers share customer data for better customer experiences.

Lookalike Lists, Journey Automation, and Multi-Account Management are available in beta now globally.

Interested in more product deep dives from the Spring 2025 Spotlight? Learn more about our new Breeze Agents that help businesses build hybrid teams here. And our new Workspaces that are helping sales and CX teams boost productivity here.

Visit the Spring 2025 Spotlight to see all 200+ releases.