Vision and velocity: HubSpot launches 200+ features to help SMBs move fast

At Spring 2025 Spotlight, HubSpot introduced new and improved Breeze Agents, updates to Marketing Hub Enterprise, and Workspaces, new AI-powered homes on HubSpot for sales and support teams

Andy Pitre, EVP of Product at HubSpot, and HubSpot customers SANDOW Design Group, Angel City FC, Youth on Course introduce the Spring 2025 Spotlight

Let's face it—business is moving at warp speed, and teams are struggling to keep up. Marketing tactics that worked last year are now obsolete. Sales playbooks that used to be reliable are outdated. Customer service expectations have skyrocketed beyond what most teams can handle.

And we don't need to tell you that AI is driving these shifts. While it has the promise to be a change agent, every week it feels like there's a new tool for companies to adopt, leaving them scrambling to keep up while they try to grow their businesses. Three out of four leaders admit that they feel like they’re falling behind on AI.*

Many businesses, especially SMBs, don't know where to start with AI. They’re reading headlines about custom-built solutions at enterprise companies with unlimited resources, but the tools they try overpromise and underdeliver. Take AI agents: most have the same problem as disconnected apps. They’re working in silos and not sharing data. SMBs are missing solutions built for them that deliver the value they need.

“SMBs don't need more AI hype—they need technology that helps,” said Andy Pitre, EVP of Product at HubSpot. “The products we’re launching at the Spring 2025 Spotlight are helping teams move fast on AI and solve their go-to-market challenges. We've embedded AI throughout our entire platform so businesses of any size can start seeing value immediately, without massive teams or budgets.”

The Spring 2025 Spotlight includes over 200 features. Our biggest launches include:

• New and improved Breeze Agents that help every go-to-market team scale:
  • Customer Agent is an extension of your support team, automatically resolving customer queries 24/7. HubSpot customers are using Customer Agent to resolve over 50% of support tickets, and spend nearly 40% less time closing tickets.** It now collaborates with Knowledge Base Agent; takes action with personalized answers (like order status and password resets); learns from unstructured data to unlock faster training; and works across new channels
  • The all-new Knowledge Base Agent helps customers enhance and expand their support resources in real time based on incoming tickets. It works with the Customer Agent to fill knowledge gaps and help more customers self-serve
  • Prospecting Agent researches target accounts, personalizes outreach, and can even engage prospects, helping sales teams build pipeline faster. It now delivers company news and buyer committee insights; uses selling profiles to customize outreach; and can be accessed from more HubSpot surfaces
  • Content Agent helps marketers create and scale content across channels, from blogs to podcasts to case studies. The enhanced agent uses uploaded reference files, suggests better blog topics based on top-performing posts and target audience; and automates pre-publish tasks

• New and improved features for Marketing Hub Enterprise that help advanced marketing teams find leads, convert prospects, and reduce complexity:
  • Lookalike Lists help marketers find ideal customers based on the ones they already have. Breeze analyzes prospects in the Smart CRM and creates a list of soon-to-be customers
  • Journey Automation helps marketers create personalized customer experiences with an easy-to-use Journey Builder. Plus, real-time insights available directly in the journey give an at-a-glance understanding of what’s working
  • Multi-Account Management helps businesses manage multiple accounts from a single HubSpot organization to unlock faster growth through copied assets, mirrored customer data, and centralized management

• Three new AI-powered Workspaces that bring together everything teams need to get context, prioritize for impact, and take action:
  • Sales Workspace is an all-in-one home where sales reps can gather context, prioritize prospects, and take action to build pipeline and close deals
  • Customer Success Workspace is where customer success managers can view schedules, tasks, and books of business to nurture customers and easily spot problems before they happen
  • Help Desk Workspace lets support reps view open tickets, triage customer requests, and resolve issues to keep customers happy—all in one place

Learn more about our major launches with product deep dives: 

• Breeze Agents
• Marketing Hub Enterprise
• Workspaces

Visit the Spring 2025 Spotlight here.

*Three-quarters of tech leaders suffering from GenAI FOMO
**HubSpot customer data for those who use Customer Agent vs those who do not